More than half of the data collected by South African businesses is never analysed, and the average company uses only about a third of the information it holds, a gap that Cape Town Tourism (CTT) says is costing its members their competitive edge.
More than half of the data collected by South African businesses is never analysed, and the average company uses only about a third of the information it holds, a gap that Cape Town Tourism (CTT) says is costing its members their competitive edge.